out of the blue

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Advertisements contain the only truths to be relied on in a newspaper.

We're obviously going to spend a lot in marketing because we think the product sells itself