out of the blue

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.

To design is to communicate clearly by whatever means you can control or master.

People don't want to be "marketed TO"; they want to be "communicated WITH."

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

When your work speaks for itself, don't interrupt.