out of the blue

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life.

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

A magazine is simply a device to induce people to read advertising.

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.

Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.