out of the blue

Advertisements contain the only truths to be relied on in a newspaper.

Nothing encourages creativity like the chance to fall flat on one's face.

It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.

We're obviously going to spend a lot in marketing because we think the product sells itself

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.