out of the blue

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.

Things do not pass for what they are, but for what they seem. Most things are judged by their jackets

Asked about the power of advertising in research surveys, most agree that it works, but not on them

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

To dismiss front-end design as mere ‘icing’ is to jeopardize the success of any site.