out of the blue

We're obviously going to spend a lot in marketing because we think the product sells itself

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.

pixel, n.: A mischievous, magical spirit associated with screen displays. The computer industry has frequently borrowed from mythology: Witness the sprites in computer graphics, the demons in artificial intelligence, and the trolls in the marketing department.

People don't want to be "marketed TO"; they want to be "communicated WITH."

Things do not pass for what they are, but for what they seem. Most things are judged by their jackets