out of the blue

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

To design is to communicate clearly by whatever means you can control or master.

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life.

Luck is the residue of design.