out of the blue

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.