out of the blue

To design is to communicate clearly by whatever means you can control or master.

Advertising is the 'wonder' in Wonder Bread.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

We're obviously going to spend a lot in marketing because we think the product sells itself

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.