out of the blue

People don't want to be "marketed TO"; they want to be "communicated WITH."

I didn't get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that's what makes it interesting.

Design is not just what it looks like and feels like. Design is how it works.

Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.

Build a man a fire, and he'll be warm for a day. Set a man on fire, and he'll be warm for the rest of his life.