phone: 866.889.3776
A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.
- Norman R. Augustine
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
-Jeffery Veen
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
-Charles Eames
Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.
-Jef I. Richards
Asked about the power of advertising in research surveys, most agree that it works, but not on them
-Eric Clark

The Domain Name Game (Say that three times fast!)

Posted By: Jade on Dec 30th 2008 @ 12:47 pm

An important aspect of web marketing that is oftentimes overlooked is the choice of your domain name. While this choice initially seems like one that can be easily checked off the “To Do” list, it is, in fact, as important as naming your child. Your website, your company, your product, and you are going to carry this name with you for a good portion of your life (well, at least for the duration of the website’s life). Your domain name will not only affect how people view your product/company, it will also affect how many people actually visit your site (aka translating to your revenue)! Some important tips to keep in mind when sweating over your domain name (because now you’re aware that you should have at least one bead of sweat dripping off your forehead):

*Describe your product. Your domain name should be a simple, yet descriptive title of your product. Example: say you sell customized dollhouses. Your domain name should not be dollhouses.com, but rather customizeddollhouses.com. The reason for this is two-fold. One: This will make your website go to the top of search engine results, and two: those chumps sitting at their computer staring at the screen just typing in domain names blindly will have a better chance of finding you (come on, admit it, you’ve been known to do this-why do you think bored.com was such a success?).

*Leave out those quirky gimmicks! Sure, it’s cute when write your girlfriends that you are saving “All of my luv 4U,” but that’s not going to cut it when people are searching for your type. You need to be aware of any gimmicks you may be using-accurate spelling is usually best, although there are exceptions to this rule. Know your audience.

*Be aware of common misspellings. Even the word “misspell” is misspelled constantly (oh, the irony of it all). Therefore, when choosing your domain name, you need to choose words that the average Joe knows how to spell. This, many times, means leaving out those words such as receive (which is still the hardest word for me).

*Keep it a .com. This one is obvious enough- people always type .com first. This is going to be your ideal address.

*Short & Sweet. Enough said.

*Don’t be a thief! Sure, you might think it’s a great idea to steal a major company’s .com address, but in the end it could bite you in the ass. If I typed in Starbuckscoffee.com and get your jank coffee, I’m instantly turned off and in search for the real Starbucks. Think it through.

    Once you do come up with the ideal .com name, SNATCH it up! Go to godaddy.com, check it’s availability, and purchase it!

    Posted in Blogroll, xhtml, marketing, web design, design

    Leave a Reply