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Nothing encourages creativity like the chance to fall flat on one's face.
-James D. Finley
A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.
- Norman R. Augustine
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
- Paul Rand
Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.
-Jef I. Richards
People don't want to be "marketed TO"; they want to be "communicated WITH."
- Flint McGlaughlin

Crowdsourcing: An Option Worth Remembering

Posted By: Jade on Mar 25th 2009 @ 3:38 pm

Ahhh….the economy.  I don’t think we can go a single post without some sort of mention or reference to the lovely Recession that we are in right now.  Of course, there are silver linings to every cloud, and the Recession is no exception.  Today’s silver lining:  Crowdsourcing.  Crowdsourcing is simple.  An obvious play on the dreaded outsourcing that helped land us in the Recession, crowdsourcing is utilizing the undiscovered talents of amateurs at minimal to no cost.  People of today are especially willing to work for free if it means getting their name out their on a worthy product.  So next time you need a fresh look or new idea, put the word out there.  Start a contest with the winner receiving credit for his or her work.  If need be, you can throw in a small cash prize as well.  Undiscovered talent is your best untapped resource-use it!

To learn more:  MSNBC Article on Crowdsourcing

Posted in Uncategorized, Blogroll, marketing, design

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